CuraSync Health Portal
This group project was based on redesigning an existing website to make it more user friendly. We chose eBay because of its cluttered and overwhelming UI. We broke down our redesign into three primary categories; navigation, product visuals, and checkout. My specific task was redesigning visuals and product pages.
UX/UI, User Research
Problem:
Strategy:
Final Page Vectors
Animations
Healthcare portals:
wellness apps:
Competitive Analysis
User Survey
Who did you focus your survey on
Users who browse eBay casually rather than professionally
People familiar with Amazon, Etsy, StockX, etc. (for comparison insights)
Participants with a mix of shopping habits
Occasional eBay users
Online shoppers who rarely use eBay (to understand barriers)
From the survey we concluded that the main issue with the UI of eBay was that it was cluttered and overwhelming to look at. Users had a hard time browsing for things without getting lost in endless scrolling down the page.
Another issue was the hierarchy of the information displayed. Especially in the product page when users were trying to find more information about the product they were considering buying. In the current eBay UI, users had to search for information like the manufacture year, and product material.
Survey Feedback
User Personas
Final Personas
Webflow
Ebay’s interface had an outdated visual design that was overwhelming and left users frustrated when browsing to find products.
AI Exploration
Ebay’s interface had an outdated visual design that was overwhelming and left users frustrated when browsing to find products.
Healthcare Platforms:
AI and Design:
Analysis of the target audience showed that users were looking for a more intuitive product display. They needed a site that demonstrated visual consistency across all pages, with a more modern and colorful look to keep them scrolling.
Brand Building
Style Tile
Ebay’s interface had an outdated visual design that was overwhelming and left users frustrated when browsing to find products.
Building the Brand:
Color Psychology:
Analysis of the target audience showed that users were looking for a more intuitive product display. They needed a site that demonstrated visual consistency across all pages, with a more modern and colorful look to keep them scrolling.
Final Mockups
2 Images
Feature Highlights
MyWellness Page
Print Feature
Artist Pages are the hub for ACL’s headliner fans to connect and share their favorite photos they took from a certain set.
Apple Watch Connect
ACL is home to some of the best food vendors festivals can get. Now, users can share their bites and recommend vendors by posting to the community. Great for festival go’ers and vendors!
Articles & Mental Health Resources
ACL is home to some of the best food vendors festivals can get. Now, users can share their bites and recommend vendors by posting to the community. Great for festival go’ers and vendors!
Advanced Filtering System
Filter Bars
I created a typical breadcrumb feature that eBay originally lacked. This helped user flow immensely giving the ability to go back through pages when needed.
Medication Reminder Feature
Medication reminders
To better organize the homepage and make it less overwhelming, I created cards for popular categories of items people may want to buy. This helps the user effectively browse while also breaking up the space on the page.
Cura
CuraSync AI Features
Margo Animation Promo
Ebay’s interface had an outdated visual design that was overwhelming and left users frustrated when browsing to find products.
Introducing Margo!
Chatbot Vector Mockups
Medical Term Translation
AI Medical Terminology Translation
Artist Pages are the hub for ACL’s headliner fans to connect and share their favorite photos they took from a certain set.
Dedicate to Mom
Figma
Adobe Illustrator
Claude Code
Software Used:
Instructor:
Jason K——-